Disney Sports Complex to Become ESPN-Branded
The world’s No. 1 family vacation destination and the worldwide leader in sports have joined forces to re-brand Disney’s Wide World of Sports™ Complex with the ESPN® brand. “This is a natural and exciting pairing of two powerful brands to create a one-of-a-kind, immersive sports venue that will enable athletes, coaches and guests to experience sports in a whole new way,” said Jay Rasulo, chairman of Disney Parks and Resorts. Plans for the re-branding initiative are still in development, but initial concepts involve renaming the sports complex and incorporating the signature elements of ESPN throughout the 220-acre venue, which annually hosts nearly 2 million athletes, coaches and spectators.
