HomeAway SuperBowl Ad Furore Continues…

I’ve been asked many times over the last 48 hours what I thought about HomeAway’s SuperBowl advert and it’s somewhat difficult to understand exactly what the folks over there were thinking when showing video footage of a baby being smashed against or through a glass window.

If the goal was to create some controversy, like Ricky Gervais at the Golden Globes, then they hit a bulls-eye. However, if they were hoping to increase viewer response then sadly they were wide of the mark. Families are the stable of vacation rentals… they rent them to get together and enjoy time with each other …to enjoy the extra space, the extra privacy and the freedom to do what they want when they want…but this attempt at poking fun at crammed rooms in hotels badly backfired as the nation recoiled in horror at the graphic images presented on screen.

I’ve created a short video showing what the real message might have been and how humor could have been used in a different way….

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