Merlin Entertainments Group Unveils Towering LEGO® Model of Central Florida Expansion


Merlin Entertainments Group, the second largest attractions operator in the world, is expanding rapidly in Central Florida. Yesterday, at IAAPA Attractions Expo, the company revealed a LEGO® model that spans more than 9-feet across and is nearly 8-feet tall, showcasing three iconic brands coming to Orlando: The Orlando Eye®, Madame Tussauds® Orlando and SEA LIFE® Orlando Aquarium. The model will be installed inside LEGOLAND® Florida Resorts Miniland U.S.A attraction. “This is the first 3D visual representation of the complex,” said Head of Marketing for The Orlando Eye, Madame Tussauds Orlando and SEA LIFE Orlando Todd Andrus (pictured above.)  “We are excited to unveil this expansive and comprehensive LEGO model as we move toward opening in spring 2015.”


Poised to become Orlando’s newest icon, the 400-foot Orlando Eye observational wheel provides a new way to experience Central Florida.  Day or night, guests are lifted away in a bubble of serenity above the hustle and bustle of International Drive to take in the stunning views of Central Florida.  SEA LIFE Aquarium offers a new wave of immersive underwater experiences with colorful fish, rays, sharks and other creatures in floor to ceiling displays, bubble tanks, touch pools and a 360-degree underwater tunnel. Known for its strong conservation efforts, SEA LIFE also offers educational components for marine life enthusiasts.  Madame Tussauds Orlando is rolling out the red carpet for celebrities from film, television, sports, history, pop culture and more with its incredibly detailed and lifelike wax figures, providing a new experience that’s family fun with a celebrity twist!

Just in time for summer 2015, LEGOLAND Hotel will open just footsteps from the gates to LEGOLAND Florida Resort, which includes a family theme park and water park.  “The five-story, 152 room hotel immerses guests in the creative LEGO world as it brings children’s imaginations to life,” said LEGOLAND Florida Resort General Manager Adrian Jones. “The addition of the hotel provides guests the opportunity to extend their stay and explore LEGOLAND Florida Resort for more than one day giving them the ultimate family experience.”

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