“Must Be The Sunshine” – Visit Florida!
A few days ago, Visit Florida, the state’s official tourism marketing corporation, announced a new brand campaign that captures all the feelings of a Florida vacation experience in just four words: Must Be the Sunshine. The first television commercial, aired in Detroit during the Grammy Awards show and it lands the viewer in the afterglow of an epic Florida family vacation. Tell us what you think about it… does it capture those exclusive Florida moments or does it miss the target?
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